Objective
The objective of this project was to redesign the brand identity of Thuan Kieu, an existing restaurant, with the goal of creating a fresh, modern look that appeals to a younger audience. The project scope included a new logo, full brand identity and style guide, food truck design, and menu board layout.
Process
The updated visual identity embraces a bold and minimalist style, using a striking black, white, and red color palette to create strong brand recognition. Graphic elements such as wavy lines were incorporated to subtly reference noodles, adding personality while maintaining simplicity. The result is a clean, contemporary design system that modernizes the restaurant’s image and makes it more inviting and relevant to younger customers.
