Objective
The goal of this project was to design a six-panel promotional brochure showcasing the services of Paintifex Exterior Painting, a fictional company specializing in residential and commercial painting.
Process
For the visual identity, I selected a warm yellow and deep ocean blue color scheme—chosen for their high contrast and complementary balance. The bright yellow grabs attention, while the deep blue reinforces a sense of trust, professionalism, and stability. To ensure readability and visual harmony, I used a clean, geometric typeface that supports the brand’s straightforward, reliable image.
