Client
Glance | Premium Apparel Retailer (Surgut, Russia)
Objective
The objective was to design a comprehensive suite of promotional collateral for the Glance store's anniversary event. The project required a cohesive visual identity across multiple touchpoints to celebrate the brand’s milestone and engage its loyal clientele.
Scope of Work
Print Media: VIP invitation cards, tabletop displays, large-scale photo zone backdrops, and custom bottle tags.
Digital: Branded social media assets.
Loyalty: Commemorative gift certificates.
Process
To align with Glance’s sophisticated target audience, I developed a visual language centered on "minimalist luxury." The palette features a high-contrast base of black and white, accented by deep wine red to evoke elegance and exclusivity.
I utilized the Adobe Creative Cloud suite for the core design and production, while strategically integrating generative AI to streamline specific asset generation and minor creative tasks. The result is a refined, unified aesthetic that successfully elevated the event's brand presence.
