Objective
The objective of this project was to create a logo and complete brand identity—including a letterhead, envelope, business card, and merchandise—for a fictional apparel company.
Process
The TOWTL Company (The One Who Throws Lightning) targets a youth audience drawn to Grunge and Emo aesthetics. To reflect this identity, I developed a visual style featuring dark tones paired with bold “metal-style” typography. Bright purple accents were incorporated to add contrast and energy, symbolizing youth, individuality, and creative rebellion.
