Objective
The goal of this project was to develop a cohesive set of materials—including a logo, ad campaign, website, mural, and promotional video—for a real non-profit organization, the Royal Canadian Legion Lambeth Branch 501, and their “Buddy Check Coffee” program.
Process
This was a large and multifaceted project with numerous deliverables that drew on both technical expertise and interpersonal skills. The client’s program, “Buddy Check Coffee,” did not align with the Royal Canadian Legion’s established brand identity, so I designed all assets to integrate seamlessly with the RCL style guide.
The project included a logo, three billboard designs, a bus shelter banner, three social media posts, a responsive website (desktop, tablet, and mobile), an Act of Remembrance mural, and a promotional video
Logo
Bus shelter & Billboards
Social media ads
Responsive website screens
Mural
Promo video