Objective
The goal of this project was to design a 12-page layout for Drop In, an outdoor lifestyle magazine, along with a custom logo, in-magazine advertisements, and a promotional video.
Process
The visual identity is built around a bold, high-contrast color scheme of black, white, and red, complemented by subtle green accents to reflect the magazine’s connection to nature and outdoor adventure. The typography is clean and easy to read, while the headlines stand out with a mix of expressive fonts that add energy and character. The overall layout strikes a balance between modern simplicity and visual impact, resulting in a fresh, cohesive, and engaging design.
